Click & Shop online with the re-launch of the United Beauty website

United Beauty, home of Star Nails®, Solglo® and Attitude® has re-launched its’ corporate website to reflect the evolving identity and positioning of its’ brands. The biggest change to the website is the dedicated e-commerce section, allowing qualified nail technicians to buy direct from United Beauty at trade prices, through a professional only area.

The re-launch of the United Beauty website marks another step forward in the repositioning of the United Beauty corporate identity and its’ brands. The aim is to appeal to the younger market, as well as the more established nail technician and salon owner, who have already embraced the online shopping channel. Professional customers will be able to buy Star Nails®, Solglo® and Attitude® Professional Nail Lacquer direct from United Beauty when they have completed the registration process and confirmed that they are qualified to use the ranges.

The site has been designed to make the shopping experience quick and easy, to suit busy technicians, allowing them to shop 24 hours a day, 7 days a week to fit their schedule. The straight forward navigation has been designed to ensure that technicians in a hurry can easily find what they want and the ‘search’ function allows favourite products to be located simply by typing in the product name, code or description. For those with a little more time to browse; the site includes some fun elements to help technicians make those important purchase decisions; from the ‘Attitude® Colour Selector’ to the ‘Recommended Products’. Whatever their preferred shopping style, the United Beauty website will make it quick and easy for technicians to find whatever products they need to create great nails and tans.

Other key benefits of the site include FREE delivery when you spend over £100 and no minimum order value. All major credit cards are accepted and all payments are taken over a secure payment site provided by Barclays Bank Plc. Security of the site is of paramount importance and by having Barclays Bank Plc handle this aspect, customers can be 100% confident when ordering online with United Beauty.

The new United Beauty website provides professional technicians with the latest industry news, nail trends and step-by-steps, as well as giving them access to exclusive online discounts and offers, all updated weekly. United Beauty hope that this interactive site will help to engage customers with the brands and lead to long-term relationships where features such as the quick shop, repeat orders and other time saving features to be launched in the coming months will really benefit returning customers.

United Beauty will also be launching an exclusive monthly e-newsletter and regular special offer emails containing the latest product and industry news, exclusive discounts and product offers direct to the customer’s inbox. In order to entice customers to the site United Beauty is offering all customers an automatic 10% discount off their 1st online order when they register online at www.unitedbeauty.co.uk.